For Roberto Santiago, business is an important part of anything that he does. He tries to always put his business first so he will have a chance to make money and try new things. This was the case for the Manaira Mall. He wanted to show people the Manaira Mall was the best Brazil had ever seen so he tried to show others what they would be able to do if they chose to visit the mall. He also wanted them to know they would have a chance to make their own businesses better while they were working in the mall. Since Roberto Santiago knew he would need to try different things with Manaira, he also knew he would have to work harder than he had with most other businesses if he wanted a chance to show people what they could get from the mall.
As long as Manaira was successful, Roberto Santiago knew he could be successful, too. He also knew he would need to make some changes to the way business was done in the mall. He wanted exclusive contracts with all the people he worked with. Designers were the ones who would be able to benefit the most from what Roberto Santiago was doing. If they signed a contract with him, he would have exclusive rights to carry their stores in his mall. The idea allowed him the chance to have something that no other company had in the entire country of Brazil. It also gave him a chance to show people what they could do to make things better on their own.
As things continued to change for Roberto Santiago, he knew he could make the right choices for the business. He was always working to be successful with Manaira but he also knew he would have to make the mall somewhere people would want to go. When he chose to create a tourist destination in the mall, he made the mall a better place for most people. It helped him see the differences people would have while they were shopping for things and being entertained by other people.
Out of all the things Roberto Santiago did, the most important was the way he created experiences at the mall. The experiences he created included offering dining options, stores to shop in and entertainment for people to enjoy. He also wanted everyone to know they were welcome at the mall. The latest endeavor Roberto Santiago is doing is the hotel that will be attached to the mall. This will give people a place to stay when they are visiting and don’t want to worry about the issues that come with finding a hotel outside the area of the mall.