One of the key messages that can be drawn from Nathaniel Ru is that “People do not buy what you do. They buy the way that you do it.” He made a confirmation of this words once he was a student at Georgetown University in Washington.
It was during his final year when he and his friends could not find not even a single healthy place where they would dine. Nathaniel Ru and his friends had wondered all along tavern through the M Street in the middle of the downtown area.
It never took long before they started a restaurant that has in the current days grown to the 21 store farm and a table style restaurant chain sweet green. Before this, they had an engagement at tavern space. The landlord in this area was still the owner of the apartment in the area that they were living.
They took the opportunity to call the landlord with their main aim having an appointment with him. All they wanted to share with the landlord was a business plan, and after a month’s conversation their appointment was granted. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
All these details were given out by Nathaniel through an interview where he says that through this first appointment, the landlord saw a spark in them despite being in their last semester at Georgetown. The landlord was grateful to the three brilliant minds, asked them to go comeback with a real plan and some bakers and an architect for their business.
It took them only three weeks before they found the bakers. They have since then been grateful to the landlord as they say he is the one who has given their first restaurant experience a concept they tried and succeeded.
It is through this encounters that they were able to start their restaurant that they named Sweetgreen. The company in the current date has stores in most of the major cities in Northeast. From their experience of the bad food that was prepared in the restaurants back in college, they decided to maintain their foods healthily and fresh. They also decided to always get their products from local purveyors and farmers a relationship that since been the primary factor in their success.
Through his contributions at Sweetgreen, Nathaniel has been named by Forbes as one of the 30 Under 30 leaders to watch in the wine and food industry.
He has always been thankful for the role played by his two other friends Jonathan Neman and Nicolas Jamme as it is through their contributions that they have made it to their current situation. The trio has since then been named as individuals who have lived up to their ambitions.